TrustFlow is a metric used in search engine optimization (SEO) to measure the trustworthiness of a website or domain. It is one of the metrics developed by Majestic, a popular SEO tool.
TrustFlow measures the quality and authority of the backlinks that point to a particular website or domain. The more high-quality backlinks a website has pointing to it, the higher its TrustFlow score will be. Conversely, if a website has a lot of low-quality or spammy backlinks pointing to it, its TrustFlow score will be lower.
A high TrustFlow score indicates that a website is likely to be trustworthy and authoritative, which can help it rank higher in search engine results pages (SERPs). However, it’s important to note that TrustFlow is just one of many factors that search engines use to determine rankings, and it should not be the sole focus of an SEO strategy.